• Technical direction
• Design of the content production workflow and the templates
• Calibration

This project proved to be quite challenging, primarily due to the subtle contours shaping the car's design. Achieving perfect alignment of the projection with the car was crucial to ensure visual consistency and coherence.

In addition to overseeing the technical aspects of the projection mapping, I was also in charge of establishing a workflow for the content team to develop their materials, as well as handling the calibration of the projection.